AI Express will focus on routes with price-sensitive customers, leisure travellers: Airline's MD

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October 22, 2023

AI Express will focus on routes with price-sensitive customers, leisure travellers: Airline's MD

Air India Express, the low-cost subsidiary of Air India, plans to focus on routes that cater to price-sensitive customers and leisure travelers. The airline aims to consolidate its presence on existing routes rather than expanding throughout the country. Air India Express is in the process of merging with AirAsia India and recently unveiled its new brand identity. The subsidiary will operate on routes where Air India does not fly, creating a rationalized network. Air India Express also benefits from its codeshare agreement with Air India, allowing it to serve connecting passengers.